By Mashe Umaru Gwamna
The Federal Government through
the Minister of Information and Culture, Alhaji Lai Mohammed, has unveiled a 13-member Task Force to oversee and deliver the Audience Measurement Service on Nigeria Media Platforms.
In a statement issued in Abuja yesterday, Special Assistant to the President (Media) Office of the Minister of Information and Culture,Segun Adeyemi.
The Minister said the approval followed the recommendation of the Task Force’s membership by the National Broadcasting Commission (NBC) and the Advertising Practitioners Council of Nigeria (APCON).
He directed the NBC and APCON to collaborate to set a framework for the operations and activities of the Task Force, in order to ensure that the Audience Measurement Service comes into effect in the first quarter of 2022.
APCON and the NBC had earlier announced the appointment of First Media and Entertainment Integrated (Nigeria) Limited (FMEIL) for the development and delivery of audience measurement service on Nigeria
Media Platforms in order to deepen advertising spend, improve theadvertising and broadcasting ecosystem and increase investment in advertising and broadcast media content.
According the statement, members of the Task Force are: Tolu Ogunkoya – Chairman,Femi Adelusi – President MIPAN,Steve Babaeko – President AAAN, Mrs. Bunmi Adeniba – President ADVAN, Mrs. Jibe Ologeh – President EMCOAN,Yinka Oduniyi – President ITPAN,Guy Murray Bruce – President IBAN.
Others are Kadaria Ahmed – Member,Mrs. Pauline Ehusani – Director, NBC, Mrs. Ijedi Iyoha – Director, APCON,Garba Bello Kankarofi – Member,Hajia Sa’a Ibrahim – Member and Joe Mutah – Secretary.