By Etuka Sunday
Much like technological innovations, consumer lifestyle and preferences are changing drastically when it comes to home appliances – particularly, kitchen and laundry devices.
Most consumers believe that advancements in home appliance technology are life-enriching and that their life is better with the latest tech at their fingertips as it allows them to stay indoors and enjoy quality time with friends and family.
The most forward-thinking companies are those who can anticipate user trends and address their needs before they arise.
LG Electronics has made a name for itself as a firm that isn’t hesitant to push the frontiers of innovation and question the status quo.
The electronic giant is committed to giving consumers more choices and helping them save money and spend less on its Refrigerators and Washing Machines as demonstrated earlier this year when the electronic giant added some new products to its already extensive list of features.
In an interview with multi award-winning Nollywood actress and LG brand ambassador for all its home appliances product, Rita Dominic “LG Home Appliance products such as InstaView Refrigerator, Artificial Intelligence Direct Drive Washing Machine, Gas cooker and NeoChef Microwave are exceptional machines that combine the latest technology with great design to attain the highest level of performance.”
“Refrigerators are one of the most crucial appliances in any home since they preserve, store, and keep food items cool and fresh. As a result, people are looking for refrigerators that are sturdy, large, has fast cooling and most importantly warranty-backed. LG Electronics is currently committed to efficient products that generate significant energy savings.
“For example, the Stabilizer Free Operating feature on LG Refrigerators is a unique feature and as the name implies, refrigerators with stabilizer-free operation features save you money by eliminating the need to purchase a stabilizer for your refrigerator. This is made possible by a unique compressor type. This feature protects your refrigerator from temperature fluctuations because the LG Refrigerator Compressor offers a higher Energy Efficiency Ratio, uses less electricity, and can function at voltages as low as 135V and as high as 290V, obviating the need for a stabilizer. Having a stable stabilizer-free operation can significantly reduce the risk of voltage fluctuation-related harm.
According to Rita, Live with less limitations and enjoy a hassle free life by getting the innovative LG InstaView Door-in-Door refrigerator with non-plumbing dispenser technology and make it a part of your home. “What I love most is the knock twice see inside feature of the refrigerator. Without opening the door, you can easily and quickly access food, reducing the loss of cold air from the device and promoting its good performance.’’
“The Auto Restart feature on LG washing machines is also a unique feature. I love the LG Washing Machine because with mine, it automatically restarts from the last position it was in while washing. I don’t have to worry if the power goes out unexpectedly; it will continue from where it left off, saving my energy and time”, she said.
She revealed that LG Electronics (LG) is expanding the availability of its innovative front-loader washing machines with AI ThinQ. She added that “with the benefits of AI DD™ the new washers are able to deliver thorough yet gentle cleaning by determining the weight and fabric characteristics of each load to deliver faster and better laundry results”,
When designing its devices, including the washing machine, LG thinks of the needs of modern users and therefore offers solutions that are practical, provide a fresh look for any occasion and make life easier. So LG’s latest line of washing machines comes with AI DD technology which uses big data technology, i.e. a large database of collected data to automatically identify the fabric of the clothes and suggest the best way to wash. Also, LG washing machines apply settings based on the amount and sensitivity of garments in each wash for the optimal washing program. This guarantees extremely clean laundry every time, and fabric protection is increased by 18 percent, thus extending the durability of the garment.
Commenting on other LG home appliance products that offer smarter and healthier lifestyle, Rita said LG is changing the game by bringing an underutilized technology into the 21st century with cooking capabilities never-before imagined.
“With LG Smart Inverter technology and other advanced features, home cooks can do everything from cooking fresh vegetables to defrosting meat and bread – making. The LG NeoChef Microwave oven is a must-have appliance in every cook’s kitchen”, she stated.
The unique “Smart Inverter” technology at the heart of LG NeoChef microwave takes the guesswork out of microwaving by delivering precise power for consistent cooking, reheating and defrosting. Unlike ordinary microwaves that alternate blasts of full power or no power until the timer goes off, LG NeoChef uses precise, variable power control between 300 to 1,200 watts to evenly cook or defrost food – helping to eliminate dreaded cold centers and overcooked edges. Plus, its Humidity-sensing technology determines when food is cooked and automatically turns off the microwave to help prevent the over- or under-cooking of meals.
LG just launched the Styler Steam Closet and as you can see I have mine at home and it offers a streamlined design and a sophisticated espresso finish that blends seamlessly to enhance any decor – for a steam cleaner that’s both fashionable and functional.
LG has various innovative technologies which enhance health & hygiene like True Steam technology in washing machines which provides 99.99% Germ free & allergen free environment. LG Styler with humidifier which helps reduce build-up of mould and dust mites in the overly humid home. LG Refrigerators that come with a Hygiene Fresh+ feature involves 5 step air-purifying system that not only removes bacteria up to 99.99%, but also minimizes bad odor in the refrigerator. Not just this, it keeps your food items clean and fresh for a longer duration of time.
In addition to offering innovative solutions to improve the daily lives of customers, LG also takes care of the quality and durability of its products. That is why LG gives 2 year warranty on all its products and 10 years on its compressor. For more information, log on to www.lg.com/africa to have a first hand information on all LG products.